About the Project
Tender Care Services provides NDIS support with a compassionate, participant-first approach. The brand’s voice needed to be more human, emotionally engaging, and informative—especially for support workers and families seeking trustworthy providers.
Challenge:
The client’s online presence lacked emotional connection and consistency. They needed a content strategy that communicated trust, support, and practical information with a softer visual aesthetic.
Solution:
We designed a brand-aligned social media strategy with a mix of calming pastel tones, authentic participant stories, educational content, and static carousel posts. Reels and animations helped humanise the brand and showcase daily support activities.
Key Features
Brand storytelling with real-life narratives
Reels featuring day-in-the-life vignettes
Branded educational series for families
Human-centric tone of voice
Pastel-toned, emotionally resonant visuals
Increased engagement rates by over 40% within the first month. Followers appreciated the blend of inspiration and information, while the storytelling approach helped generate organic referrals.
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