About the Project
Overview:
Ready Set Care Services empowers participants to take control of their goals. The brand needed to reflect this message through dynamic and engaging social media content, tailored to caregivers and NDIS clients.
Challenge:
The client lacked a cohesive content system. Their visuals and captions didn’t communicate their energetic, person-first mission clearly or consistently.
Solution:
We introduced a motion-enhanced content strategy with bright, motivating colours and participant-focused captions. We created a series of animated service explainers, client journey spotlights, and therapy tips using static carousels and animated stories.
Key Features
Motion-animated “Service of the Week” reels
Goal-setting carousel templates
Consistent tone of voice with aspirational language
Dynamic iconography and branding elements
Support worker recruitment campaigns
The brand saw a 2.5x growth in post engagement and saved posts in the first 6 weeks. DMs from new clients increased as the messaging began to reflect trust and reliability.
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