About the Project
Overview:
Marian Black is an Australian ethical fashion brand focused on timeless, sustainable pieces made locally. With a strong commitment to responsible manufacturing and refined simplicity, the brand needed a website that reflected its minimal yet luxurious aesthetic.
Challenge:
The objective was to build an online store that elevates the brand identity, showcases premium collections, and ensures seamless shopping. It had to combine elegance with usability, targeting a fashion-conscious and sustainability-focused audience.
Solution:
We crafted a Shopify-powered store with a clean, editorial design aesthetic. Product filtering was refined for ease of navigation, and storytelling elements were introduced through the “Our Ethos” and “Journal” sections. Mobile responsiveness and high-resolution imagery enhanced the product experience.
Key Features
Fully responsive design for mobile and desktop
Customised product filtering (size, category, availability)
"Our Ethos" and Journal blog integration
Secure Shopify checkout with express payment options
Newsletter integration and Instagram feed display
Typography
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Poppins – Modern, clean, and approachable.
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Raleway – Simple and readable for detailed content.
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Color Palette
Black
RGB : 0, 0, 0
CMYK : 0, 0%, 0%, 1
Hex : #000000
White
RGB : 255, 255, 255
CMYK : 0, 0%, 100%, 1
Hex : #FFFFFF
Warm Beige
RGB :0, 172, 193
CMYK : 187, 100%, 38%, 1
Hex : #F5F5F0
The new site reinforced Marian Black’s premium brand identity and saw a noticeable uptick in engagement metrics, including product views and newsletter subscriptions. Customers found the experience seamless, resulting in increased conversion rates.
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