About the Project
Overview:
Adelia Fine Foods is a gourmet food brand producing handcrafted granola, muesli, and pantry products on the Bellarine Peninsula. With retail and wholesale customer bases, they required an online store that could cater to both audiences with ease.
Challenge:
The brand needed an e-commerce website that beautifully showcased their artisan food products, reflected their rustic-modern aesthetic, and enabled smooth online ordering for retail and wholesale buyers alike.
Solution:
We built a clean and functional Shopify store, highlighting key product categories with clear images and descriptions. Dietary filters (e.g. gluten-free, vegan) were implemented to support user discovery. A blog was added to share recipes and product stories, reinforcing the brand’s community and lifestyle positioning.
Key Features
Shopify store with categorised product collections
Dietary preference filters (Vegan, Gluten-Free, Nut-Free)
Wholesale-friendly layout and inquiry path
Blog for recipes and brand storytelling
Cart and checkout optimised for mobile
Typography
Aa
Poppins – Modern, clean, and approachable.
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Lato – Simple and readable for detailed content.
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Color Palette
Gold
RGB : 255, 215, 0
CMYK : 51, 100%, 50%, 1
Hex : #FFD700
White
RGB : 255, 255, 255
CMYK : 0, 0%, 100%, 1
Hex : #FFFFFF
Oatmeal Beige
RGB :243, 239, 233
CMYK : 36, 4%, 93%, 1
Hex : #F3EFE9
The website helped streamline the customer journey from browsing to purchase. Enhanced categorisation and filtering reduced bounce rates and increased average cart value. The new layout also supported seasonal promotions more effectively.
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