Search is changing. Google now shows AI-generated overviews for some searches, and many people ask chatbots for recommendations. The good news is that the fundamentals that help traditional SEO also help your business appear in AI-powered results.
1. Answer real questions clearly
Write pages that directly answer the questions customers ask: what you do, who it is for, where you operate, how much it costs and how to get started. Clear headings and short paragraphs make content easier for people and machines to understand.
2. Show who you are
Include genuine information about your business: your address, contact details, the people behind it and verifiable credentials. Google’s guidance emphasises helpful, reliable, people-first content.
3. Use structured data
Schema markup such as Organization, LocalBusiness, Service, FAQ and Article helps search engines understand your content. Validate it with Google’s Rich Results Test.
4. Keep your business details consistent
Make sure your business name, address and phone number match across your website, Google Business Profile and directories.
5. Get the technical basics right
- Fast loading on mobile.
- HTTPS everywhere, with HTTP redirecting to HTTPS.
- An XML sitemap submitted in Google Search Console.
- No placeholder text, broken links or duplicate pages.
- Descriptive page titles, meta descriptions and image alt text.
6. Publish regularly
Regular, useful articles on topics your customers care about give search engines and AI tools more reasons to reference your site.
Want a second opinion?
Hyperion Tech builds and optimises websites for Australian businesses. Get in touch for a review of your site.